Qr Codes and Marketing – DVDs get in on the action!

Posted on July 11, 2011 by admin No Comments

Following our post from the other day about QR codes and advertsing, here’s another interesting use of QR codes in marketing. This time found on the back of a DVD, for the film ‘Chatroom’. I’d never heard of the film and its kinda makes sense for a movie about social networking, albeit ‘the dark side’, to use a this emerging technology as part of the marketing strategy. The film itself has been scored pretty average on IMDB - but the fact its directed by Hideo Nakata immediately made me sit up, being a huge fan of Japanese and Korea horror (Nakata is the director responsible for the original Ringu and the quite brilliant Dark Water, not the horrible American version). There’s also a couple of strong performers starring in it, so maybe I’ll get round to checking it out.

But anyway, we’re not a film review site… back to the DVD packaging; the code appears on the back of the cover, with a bit of instructions underneath telling the user to scan it see the trailer. This is a brilliant use of a QR code – mainly in the fact that this code links through to a shortened, minute long version of the trailer on youtube. As the movie and dvd industry is so huge with each cover competing for space, this gives the customer the opportunity to access a quick version of the trailer via a QrTY code in the shop and may just sway a sale. This is a great example of the proper use of the added value QrTY codes have when used correctly. From a user point of view, it’d maybe be better if it linked to a film review aggregator, such as Rotten Tomatoes on Flixster, but obviously you’ll never see this unless the movie is a critical success.

Really interesting and great to see a QR code used in this way, keep checking back to QrTY News for more posts on sights of QR codes in marketing

Have you seen the film? Are there any other dvds you might have seen QR codes used on?

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