QR Codes and marketing, you can do it when you B&QR Code it

Posted on July 14, 2011 by admin No Comments

Continuing our posts about what is a QR codes used for, this little gem from B&Q was sent over to us (thanks to the head of marketing at Jenrick Recruitment Group) – showing a very productive way to utilise a code in your marketing strategy. This was found in the free paper that can be picked up in-store at B&Q and is also circulated through the post service, so covering a very broad readership.

This is another great use of the QR code. The code (or B&QR Code as they label it) links through to a dedicated page with a 3min YouTube video ‘How to create a feature bathroom wall with tiles’,  This is part of an ongoing series of inspiration and style idea videos to inform customers on how they can achieve a specific goal, which ultimately sells more products.

Another valuable point illustrated here – and which many campaign fail to use – is a descriptive and call to action along side the QR code. To the majority of people, QR codes are new, and adding some text to let the user know how to use it, as well as telling them what they get once they’ve gone to that effort, is very important for any marketing strategy to be a success.

We’ve all read the reports about how DIY is a huge business and has become one of the fastest growing markets of the last couple of years. This use of QR codes, empowers the customer giving them confidence to take on more difficult home improvements. But this doesn’t just apply to DIY, any opportunity offering a ‘how to’ guide will result in people tending to be much more eager to have a go and find they complete the job rather than getting stuck and giving up.

This seems to be part of an ongoing use of QR codes from B&Q. Coming from the 3rd biggest DIY retailer in world, we can look forward to more inspiration not only from these videos, but QR codes becoming a great support for any business.

Jenrick are a multi-sector recruitment agency, very active in the IT and Engineering arenas.

If you liked this article, you may also like:

1. The BBC starting to use QR Codes and get it right
2. Qr Codes and Marketing – DVDs get in on the action!
3. 4Music Using QR Code on TV advertising… you’re doing it wrong!