The BBC starting to use QR Codes and get it right

Posted on July 12, 2011 by admin No Comments

We’re really starting to see the use of QR codes in the mainstream picking up pace. We wrote a piece a couple of days ago about a QR code featuring on a tv advert for 4Music and how this is adding no value with its use.

I couldn’t contain myself when I was sent a tweet (thanks @Ecto_Son) informing me the BBC have used QR codes  in a new primetime cookery programme ‘The Good Cook’ on BBC One and BBC HD. Have a look at the screencap below. The codes popped up once each dish had been finished, so the viewer can scan and have immediate access to the recipe of that dish.

One word, brilliant.

This is great use of a QR code, providing a genuine support to the programme that no other format can achieve. Sure you can give a url web link to the recipes from the show, or as you usually find in most television shows ‘this is our website address, go find it yourself somewhere in the pages and pages of programming we have’.

Using the code to give the viewer the recipes, not only  gives the viewer something new, it gives them the feeling that they’re part of and interacting with the show, but moreso and most importantly we are given direct access to a specific and direct page relative to what we’re viewing. Please, tell me what other technology or format can accomplish this, other than a QR code?

Those little black squares may not be the prettiest, but this just shows the shining beauty that can be acheived when the codes are used so appropriately.

The Good Cook can be seen on Fridays BBC One (& HD) at 7.30pm

Here’s a couple of screencaps of the page the QR code links though to on the BBC website.



No related posts.

Post a Comment

Your email is never published or shared. Required fields are marked *